In today’s world dominated by social media influencers, Aitana stands out as a unique figure. Sporting pink hair and a digital presence, this 25-year-old sensation from Barcelona is not your typical influencer – because she’s not real. Aitana represents Spain’s pioneering foray into artificial intelligence (AI) modeling, and in less than six months, she’s turned heads and tripled her earnings, now bringing in up to 10,000 euros monthly.
Aitana’s creation was born out of necessity during a challenging period for The Clueless agency. Frustrated with the unreliability of human models and influencers, Rubén Cruz, the agency’s founder, spearheaded the development of Aitana as their own digital muse.
Cruz explained, “We realized that many projects were stalling due to issues with influencers or models, not design problems.” Thus, Aitana emerged as a solution to this unpredictability.
Aitana’s virtual presence extends far beyond traditional modeling gigs. From starring in fashion campaigns to representing brands like Big, a sports supplement company, her income sources are diverse and lucrative. With over 3,00000 Instagram followers and a growing fanbase, Aitana’s influence transcends the digital realm.
Crafting Aitana’s narrative involves meticulous planning by the team. They decide her weekly activities and destinations to keep her followers engaged. Aitana isn’t just about pixels and algorithms; she embodies a carefully crafted personality—a fitness enthusiast with a touch of mystery and charm.
According to the graphic designer involved, “People follow lives, not images. Since she isn’t alive, we had to make her relatable by telling a story.”
The creation of Aitana involved careful consideration of societal preferences. Cruz explained, “We based her on what society likes most, considering trends in tastes, hobbies, and niches.”
But Aitana is just the beginning. Inspired by her success, The Clueless has introduced Maia, a more reserved counterpart. Both models, named with a nod to their artificial intelligence roots, signify a new era in digital branding and marketing.
However, this innovation isn’t without its critics. Concerns are raised about the perpetuation of unrealistic beauty standards by AI models and their potential harm to impressionable minds. The agency argues that they’re merely reflecting the aesthetic established by real influencers and brands.
Aitana’s emergence signals a potential shift in the modeling industry. By democratizing access to customizable models, smaller brands can now compete with traditional influencers on an equal footing.
As Aitana blurs the lines between reality and virtuality, one thing remains evident – she’s more than just a model: she’s a symbol of innovation reshaping an entire industry.